Establishing Brand Prominence in a Conventional Category

QBB has established itself as a popular Ghee brand in the market. Our challenge was to explore avenues to elevate QBB's status and make it more accessible to a broader audience. To accomplish these objectives, we implemented a comprehensive brand refresh for QBB, introducing a vibrant and dynamic overall approach with the captivating tagline, 'Sedap Ghee-lerrr'. Our primary focus was to highlight the remarkable versatility of QBB ghee across a wide range of culinary cuisines.

This innovative approach garnered significant attention and interest in QBB, solidifying its position as a category leader. This success has propelled QBB to maintain its dominant presence in the market.