A Taste of Local Nostalgia

Our mission was to create a compelling launch campaign for Maggi's new Mi Goreng series. The primary objective was to evoke the nostalgic essence of local laksa and kampung chilli flavours and enable consumers to immerse themselves in the experience even before tasting the product. To achieve this, we crafted an interactive visual journey that resonates with Malaysians, building a sense of nostalgia that people can connect with on a deep level.