‘Pocket Sized Adventure’ bring to life the four characters on the milk box, ushering children and parents into an exciting journey of discovering new flavours and benefits. Our aim is to infuse Pauls with excitement through narrative storytelling. In contrast to many children milk brands heavily emphasizing functional attributes such as health benefits and growth, often lacking emotional resonance with our primary audience – kids, our approach is distinct.

We aspire to weave a narrative that not only educates children about the advantages of milk but also imparts valuable lessons on friendship and teamwork through the characters' adventures. This narrative-rich approach offers a unique opportunity to broaden the brand's appeal with a strong connection to consumers, surpassing the impact of a one-off thematic campaign.

Client: Pauls

Year: 2024

Market: Singapore & Hong Kong